As part of a sensible, holistic approach to security, Red Tag is an extremely effective way of not only reducing theft but also increasing sales, as proven by case studies of retailers who implemented this system in their shops.
Put yourself in the shoes of someone wanting to buy DVDs.
In store, you walk past the sign telling you the policy on prosecuting thieves. Then, studied by the CCTV camera, you begin to browse.
The first DVD you pick up looks great. You can just read the sleeve notes if you squint through the grubby plastic safer or try to guess what the words are underneath the security-sticker.
Then you see another that takes your fancy. This time the box is empty. The DVD itself is behind the counter. You can queue for it later.
Your next choice is very exciting. All you need to do is to ask the security guard to get the keys to the glass case it's locked inside.
Do you feel the urge to buy disappearing?
The big news is there's a new kind of DVD case that removes all these barriers to sales without compromising security.
It just looks like the plastic case you're using now but it features a slot into which a remarkable device is pushed - Red Tag.
Red Tag locks the DVD in place, houses your security tag and clamps the box tightly shut. But that's not all.
In trials, it increased sales up to 30%. Why? Because it encourages impulse buying, increases back catalogue sales whilst allowing a greater range and depth of stock to be displayed within the same shelf area. It even cuts queues by improving processing times and reducing labour costs. |
