Film and game studios are rightly concerned about how their product is displayed and merchandised within stores as this can greatly effect product sales. Unfortunately, retailers often have to take measures to protect their products from theft that will often negatively impact display and reduce merchandising opportunities.
Red Tag was a system designed at the request of studios to resolve security issues without compromising product display and merchandising opportunities. It is all to easily forgotten how many of our purchase decisions are done on the spur of the moment, or to use the industry term, impulse buying. This is absolutely key for back catalogue sales.
Such is the scale of these sales increases that many of the world's leading retailers have invested in the system, after proving to their management the business case and return on investment. Why else would they have done it?
Case studies have proven that the Red Tag system creates significant sales increases - click through to discover how you can also benefit from your retailers using the Red Tag system.
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