Because Red Tag enables retailers to put up to 30% more products on the same shelf space, it has enabled specialist retailers in particular to put more back catalogue products on display.
The importance of this factor may be best illustrated with the graph below, representing sales of a DVD over a few years. Although the first weeks of a new release is critical, the following years, (i.e. the tail of the graph), makes up a substantial amount of sales, and you cannot afford to miss out on these sales. By using Red Tag, and therefore being able to display a very large breadth of discs on offer, retailers will guarantee that your back catalogue titles are sold well after their release date.
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