Have you ever entered a shop and come out with exactly what you were looking for, nothing more, nothing less?
Especially when buying DVDs, customers can be easily tempted to buy an item they were not thinking of when entering the shop. Browsing and maximising impulse buying is a key selling factor as is retail use of special point of display stands and key impulse locations eg by checkouts or at store entrances.
The Red Tag system allows the display of properly shrink-wrapped boxes and enables to use the full potential of point of sale displays. In a word, it creates a sales-friendly environment, not one in which the customer is a suspected thief and has to queue for a long time.
. no wonder some leading retailers who tested Red Tag noticed a 20 to 50% increase in sales compared to other control groups that kept using master bagging or safers!
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